vespa new model


brief

a press launch for the new models of Vespa – My 2016

generate demands for new Vespa models 2016

create a big buzz about new Vespa models 2016

challenges & solutions

the product is so familiar with audiences so client needs a truly creative idea to impress media.

solution is create a story that deliver the message of product "when the heritage meets the new technology with creative design and performance

result

attendance: media: 70 audience

earn media after event 


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