tho san - cuoc chien mua dong - is a 2016 american fantasy adventure film, both a prequel and sequel to snow white and the huntsman (2012), it takes place before and after the events of the first film. the huntsman story is about that freya the ice queen brings her sister Ravenna back to life, and the powerful evil siblings plan to conquer the enchanted forest. only the huntsman and his secret lover Sara can stop them in this sequel continuing the inventive twist on the snow white fable.
in premiere event to officially announce “tho san - cuoc chien mua dong” to press, public and release main posters, trailers. Build awareness and spread virally among press and media to draw the attention of audiences.
challenges & solutions
the huntsman is a fantasy-action movie, starring one of the most popular hollywood stars and extraordinary scenes. therefore, the film's decoration of the premiere must show the monumental of the movie.
buzz transformed the whole area into the ice palace. many famous celebrities attended at the premiere such as Lan Khue, Cao Thai Son, Hoang Yen Chibi, ... dancers also wore costumes from the film made the day more lively.
all the guests were inspired by the movie's scenes & mood.
the premiere made them get lost into the movie's story through impressive dance performances and stunning decoration.