to officially launch galaxy a series 2017 in viet nam
creating WOM & building brand engagement with TA for galaxy a series 2017
proactive to drive media's attention and deliver product's position "premium, a standard" and product's key features "water-resistant ip68"
challenges & solutions
target audiences included media, TA, consumers with different insights and demands. the event needs to approach and deliver key message to all of them.
solution is build a new level for samsung galaxy a - an a standard pool party for people who is at a class.
- mediaL 70 audiences
- influencer: 100 audiences
- consumer: 500 audiences
- ba: Dong Nhi, Ong Cao Thang, mini KOLs