samsung galaxy a


brief

to officially launch galaxy a series 2017 in viet nam

creating WOM & building brand engagement with TA for galaxy a series 2017

proactive to drive media's attention and deliver product's position "premium, a standard" and product's key features "water-resistant ip68"

challenges & solutions

target audiences included media, TA, consumers with different insights and demands. the event needs to approach and deliver key message to all of them.

solution is build a new level for samsung galaxy a - an a standard pool party for people who is at a class.

result

attendance:

- mediaL 70 audiences

- influencer: 100 audiences

- consumer: 500 audiences

- ba: Dong Nhi, Ong Cao Thang, mini KOLs

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