roche avastin


to organize an external launching event for HCPs to introduce two new indications of avastin in ovarian cancer and cervical cancer treatment in hcmc and ha noi.

challenges & solutions

to show a feminine image of product but in a scientific, hi-tech and innovative way of interaction to attract guests with new indications. 

metaphor women’s ovarian and cervical as a lily flower and also demonstrate how avastin works by controlling angiogenesis and good affection of avastin through decoration and interactive games.


participants: 250 guests

feedbacks of customers:


- nice design and well-organized event.

- first success external launching indication event of avastin.


- interesting and catchy decoration. 

- attractive games with hi-tech format.

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