roche avastin


brief

to organize an external launching event for HCPs to introduce two new indications of avastin in ovarian cancer and cervical cancer treatment in hcmc and ha noi.

challenges & solutions

to show a feminine image of product but in a scientific, hi-tech and innovative way of interaction to attract guests with new indications. 

metaphor women’s ovarian and cervical as a lily flower and also demonstrate how avastin works by controlling angiogenesis and good affection of avastin through decoration and interactive games.

result

participants: 250 guests

feedbacks of customers:

clients:

- nice design and well-organized event.

- first success external launching indication event of avastin.

audiences:

- interesting and catchy decoration. 

- attractive games with hi-tech format.

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