to organize an external launching event for HCPs to introduce two new indications of avastin in ovarian cancer and cervical cancer treatment in hcmc and ha noi.
challenges & solutions
to show a feminine image of product but in a scientific, hi-tech and innovative way of interaction to attract guests with new indications.
metaphor women’s ovarian and cervical as a lily flower and also demonstrate how avastin works by controlling angiogenesis and good affection of avastin through decoration and interactive games.
participants: 250 guests
feedbacks of customers:
- nice design and well-organized event.
- first success external launching indication event of avastin.
- interesting and catchy decoration.
- attractive games with hi-tech format.