a press launch for the new models of Vespa – My 2016
generate demands for new Vespa models 2016
create a big buzz about new Vespa models 2016
challenges & solutions
the product is so familiar with audiences so client needs a truly creative idea to impress media.
solution is create a story that deliver the message of product "when the heritage meets the new technology with creative design and performance
attendance: media: 70 audience
earn media after event