a premium concert to introduce QLED TV as a latest technology TV that brings the most innovative entertaining momment to premium consumers.
challenges & solutions
concept: “golden melody”
idea: a music show gather the best singers with their signature songs, all the performances will be set in artistic atmosphere
art direction: classic golden microphone with premium black & gold background.
quantity of audience: 2000 pax for each night
audience’ reaction: satisfied, enjoyable, impressed