brief

a premium concert to introduce QLED TV as a latest technology TV that brings the most innovative entertaining momment to premium consumers.

challenges & solutions

concept: “golden melody” 

idea: a music show gather the best singers with their signature songs, all the performances will be set in artistic atmosphere 

art direction: classic golden microphone with premium black & gold background.

result

quantity of audience: 2000 pax for each night

audience’ reaction: satisfied, enjoyable, impressed


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