brief

create an extraordinary place for consumers to experience the next level of selfie - Selfie in the dark with the all new super large apperture selfie camera of Samsung Galaxy J4 - J6, enjoy the top services & hot promotion from thegioididong.com 

challenges & sollutions

how to highlight products' key features in an all new & interesting ways that still match target consumers' interests.

nothing appeals to youngsters more than an amazing party with crazy games, dance & upbeat music. The whole event got turned into a party with impressive games activities, unique photo corners that allows them to shine bright in the dark. The participants can also immerse themselves into the music with live performances from top celebrities. Everything was captured with the Galaxy J4 - J6 & livestreamed on thegioididong.com fanpage.

result

audience's reaction: Youngster excitedly participated in many event activities, heated up the atmosphere.


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